In a world that is inundated with data, making sense of it all can feel like trying to find your way through a maze with your eyes closed. Imagine this — you’re presented with a spreadsheet with hundreds of rows and columns of raw data, yet you’re expected to obtain meaningful insights and conclusions from it. 

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Completely overwhelming, right? 

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Wrong — this is where data visualisation sweeps in and saves the day, helping to make complex subjects more digestible.

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At its core, data visualisation practices are the representation of data through common graphics including charts, infographics, plots, and even animations. These visual displays convey complex data-driven insights and relationships effectively, making them easily digestible to the human brain. By transforming statistics and numbers into visuals, a myriad of benefits are achieved such as faster insights, easier understanding, and better communication.

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Types, Processes and Audiences

At Shoreditch Design, we’re firm believers in the power of data visualisation. Transforming complex information into a story through clear and engaging visuals is an art. Essentially, data visualisation designs simplify complex data sets, identify trends and help you make informed decisions. 

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There are different types of data visualisation designs to choose from, each being tailored to suit different sets of data: 

• Charts and graphs (bar charts, pie charts, line graphs, and scatter plots) for specific data types. 
• Maps for geographical data, revealing patterns in an easy-to-comprehend format. 
• Infographics to combine data points, visuals and text, and providing extensive information in a visually appealing way. 
• Dashboards for real time insights. This interactive design allows user to explore trends to the minute, making it easy to drill down into specific points.

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Creating impactful visuals involves a meticulous multi-stage process:

1. Firstly, the data must be understood — what are its sources, significance, and structure? 
2. Next, the most appropriate visualisation technique to represent the data needs to be chosen — which format will display your data in the most effective way? Take the thought out of all these questions and let Shoreditch Design answer them. 
3. After this step, it’s all about design — we create visuals that are informative as well as aesthetically pleasing. 

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Finally, the finished product can be presented to its intended audience — whether that's a client, stakeholder, or the general public.

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What Data Visualisation Can Do For You 

Raw data can often be difficult to grasp — that’s why we’re here. If you’re unsure on whether you’d benefit from data visualisation, these questions may be able to guide you to your answer:

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• Do you need to communicate data effectively with others?

• Do you want to engage your audience?

• Do you want to make your presentations more valuable?

• Are you looking to enhance the impact of your findings or reports? 

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If you’ve answered yes to any of these questions, we’d be happy to help. 

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Our tools make complex data accessible for everyone in your organisation - not just data scientists. The services we provide ensure that any member of your team can discover trends, patterns, enhance their decision making, and gain data-driven insights with ease. Good data visualisation can drive your business forward, and transform your data into one of your most valuable assets.

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