Brand Guidelines
This guide exists to keep our voice and visuals sharp, aligned, and unmistakably Ryzome. Our brand isn’t just a logo or a font, it’s how we show up in the world, the experience we create, and the story we’re building with every interaction. Whether you're designing a landing page, shaping content for X, or rolling out a new campaign, this doc gives you the tools to stay on track. Inside, you'll find direction on logo use, colour, typography, imagery, and tone, so that everything we put out feels like it came from the same place, and hits with the same clarity.
Logo
Our logo is the visual cornerstone of our brand. Use it correctly to maintain brand integrity.
The Brand Ideology
Conceptual Direction
Ryzome draws from the biological concept of rhizomes non-hierarchical networks where any point can connect to any other point. Like botanical rhizomes, which create interconnected root systems that can sprout new growth anywhere, Ryzome represents an interconnected ecosystem of agents.
Rooted in Connection
This Ryzome logo features an organic, branching icon that echoes natural root systems. It visually captures Ryzome’s core idea an adaptable, non-hierarchical network where intelligence grows through flexible, interconnected relationships.
Icon Mark
The icon mark will be used whenever the full logo does not fit or work in context, such as a favicon or app icon. We will only use the icon in colour combinations shown in this document.
Our Spectrum of Vibrance
A system of contrast and clarity. Rooted in deep monochromes and elevated by kinetic greens and digital violets, our palette reflects the duality of Ryzome.
Extended Palette
Typography
Brand Font Pairing
Our type system features Mona Sans, a modular, sans-serif font that pairs geometric clarity with timeless simplicity. Bold, versatile, and precise.
This font is licensed under the Open Font License (Google) and can be used in print and digital at the time of writing.
System Font Pairing
The brand font is available in the Google Suite therefore should be used in most purposes. Where it may not be available, such as in collaborative Microsoft Office documents where the document needs to remain editable by those who may not have access to the brand fonts then please use the system font pairing. Arial can be used in this circumstance as well.
Accessibility
All typography colour usage should pass AAA accessibility to be inclusive.
Art Direction
People
Show real, curious minds.
Capture candid, thoughtful moments that reflect individuality, quiet confidence, and a sense of purpose. Use natural light, soft shadows, and minimal staging to keep things grounded.
Subjects should feel mid-thought or mid-build authentic, not overly posed. Embrace subtle imperfections and personality. This is about real people pushing boundaries, exploring new ideas, and shaping the future with tech.
Textures
Use grainy textures to add tactile realism to digital surfaces, like a signal cutting through noise. It should feel deliberate, not decorative. Contrast smooth vector forms with subtle grit to keep things grounded and alive.
Tone of Voice
Ryzome’s tone of voice convey the brand message & purpose to its audience.
Every brand message need to be...
Organically Intelligent
Drawing inspiration from the image of the rhizome, our language ought to feel natural and living, like a network that develops, adapts, and learns. Through our words, we do more than only impart knowledge, we transform.
Boldly Adaptive
We speak with assurance that is based on precision. Our voice changes with intention, constantly pointing people in the direction of empowerment and discovery, whether they are developers or inquisitive adventurers.
Technically Sound
Our tone has to combine the wonder of possibilities (like Arc) with the accuracy of infrastructure (like Rig). Though we constantly allude to something bigger, the future we're creating together, we speak from a point of profound technical expertise.
It is not appropriate for brand messages to be...
Hierarchical or Rigid
Steer clear of highly regimented, top-down tones. Ryzome is horizontal, emergent, and decentralised. We support investigation, not teaching.
Cold or Robotic
Our voice should never sound forced, even if it is technically deep. Since we are creating tools to help others, our tone should be one of friendliness, interest, and awe.
Generic or Imitative
Ryzome is not like anything else. This distinctiveness must be respected by our brand language, which must steer clear of cliches, tech-speak templates, and empty promises in favour of real, grounded inspiration.
Ryzome builds human-focused AI tools through a dynamic network of adaptive, interconnected agents.
Interconnected
Interconnected We think that connections between agents, apps, people, and ideas, are where true value lies. That philosophy is reflected in all of our communications.
Inquisitive by Nature
Ryzome is built for discovery. It's a place meant to encourage discovery and reveal surprising relationships.
Adaptive by Nature
Whether we're teaching someone new to the area of AI or delving deeply with developers, we adapt our voice to the situation. Meeting people where they are is the key.
Here to Encourage
We aim to make things feel conceivable and remarkably simple, whether you’re building the next big thing or just curious about what agents can do.
Fast-moving
We’re agile, responsive, and always iterating. Our tone should feel alive, not static, reflecting the pace of the ecosystem we’re part of.
Softly Emerging
We don't give too much details. Our tone gives you room to ponder, to make your own interpretations, to make your own connections.
Application
These examples show how Ryzome’s brand elements come together in the wild on web, in print, and across campaigns. From type and colour to tone and layout, every detail plays its part. Use these applications as a springboard for creating bold, consistent, and unmistakably Ryzome work.
