Sunninghill Clinic Brand Guidelines

The Sunninghill logo is crafted to convey a sense of calm and harmony, reflecting our holistic approach to healthcare. The logo mark features a uniform arrangement of the 6 Sunninghill brand pillars, paired with a clean, sophisticated typography reflects to reflect the clinic’s expertise in both dental and aesthetic treatments. Overall the design maintains a balance between professionalism and approachability, ensuring the brand feels both cutting-edge and welcoming to its patients.

The wordmark is a custom kerning of the font Aboreto by Dominik Jáger, licensed under the Open Font License

The icon mark will be used whenever the full logo does not fit or work in context, such as a favicon or app icon. We will only use the icon in colour combinations shown in this document.

For use in UI elements, these shades are taken from the primary palette.

The brand typeface is Figtree, to be used both for key brand communications, such as headlines, and also in longer-form content or smaller applications like UIdashboards.

This font is licensed under the Open Font License and can be used in print and digital at the time of writing.

The brand font is available in the Google Suite therefore should be used in most purposes. Where it may not be available, such as in collaborative Microsoft Officedocuments where the document needs to remain editable by those who may not have access to the brand fonts then please use the system font pairing. ‘Arial’ isto be used in place of Figtree in these instances.

All typography colour usage should pass AAA accessibility to be inclusive.

New icons can be added as needed, but the design should follow the same outline style as the existing set, 2px stroke weight, 24x24 bounding box for primarynavigation and marketing sections.

For buttons, form elements, and to support text, designed to be rendered at 20x20 and should be solid icons.

Sunninghill Clinic’s social media and reports should embody a sense of warmth, sophistication, and holistic wellness.

Social media posts should be elegant yet approachable, with clean compositions and engaging imagery that conveys confidence and well-being. Headlines shouldbe concise and impactful, ensuring clarity and strong visual hierarchy.

Reports should follow the same structured, premium aesthetic, featuring strong cover designs, well-organised content sections, and a clear typographic system.Visual elements should enhance the message without overwhelming it, and generous white space should create a sense of openness and clarity.

Our people-focused imagery is defined by its warm lighting, dappled light & shadows, and diverse models. Imagery should feel aspirational in terms of artisticdirection and quality of photography, yet relatable in terms of the models reflecting the broad clientele of Sunninghill Clinic.

Avoid clichéd poses or photography that is airbrushed or unnatural.

Blending organic textures and abstract shadows, this imagery is to be used as a device to add depth and warmth. Colour hues should be a warm terracotta orsandstone to balance well with the greens of the primary palette.