Welcome to the Sunninghill Clinic Brand Guidelines. These guidelines are designed to help everyone working with our brand create consistent, high-quality materials that accurately reflect who we are.Our brand is more than just a logo or a tagline—it’s the story we tell, the values we embody, and the experience we create for our audience. Whether you’re designing a website, crafting social media content, or printing marketing materials, it’s crucial that every element aligns with our brand identity. This document will guide you through the core elements of our brand, including logo usage, colour palette, typography, imagery, and tone of voice. Following these guidelines ensures a cohesive look and feel across all touch points, helping to strengthen recognition and trust in [Brand Name]
Our logo is the visual cornerstone of our brand. Use it correctly to maintain brand integrity.
The Sunninghill logo is crafted to convey a sense of calm and harmony, reflecting our holistic approach to healthcare. The logo mark features a uniform arrangement of the 6 Sunninghill brand pillars, paired with a clean, sophisticated typography reflects to reflect the clinic’s expertise in both dental and aesthetic treatments. Overall the design maintains a balance between professionalism and approachability, ensuring the brand feels both cutting-edge and welcoming to its patients.
The wordmark is a custom kerning of the font Aboreto by Dominik Jáger, licensed under the Open Font License
The icon mark will be used whenever the full logo does not fit or work in context, such as a favicon or app icon. We will only use the icon in colour combinations shown in this document.
Colour is a fundamental pillar of our brand identity. Our palette captures the bold energy that defines us as an organisation while balancing it with a calming presence to inspire trust and confidence in our audiences.
For use in UI elements, these shades are taken from the primary palette.
The brand typeface is Figtree, to be used both for key brand communications, such as headlines, and also in longer-form content or smaller applications like UIdashboards.
This font is licensed under the Open Font License and can be used in print and digital at the time of writing.
The brand font is available in the Google Suite therefore should be used in most purposes. Where it may not be available, such as in collaborative Microsoft Officedocuments where the document needs to remain editable by those who may not have access to the brand fonts then please use the system font pairing. ‘Arial’ isto be used in place of Figtree in these instances.
All typography colour usage should pass AAA accessibility to be inclusive.
Our Iconography is sourced from Hero icons who offer a comprehensive set of icons that will be used in our UI design system.
New icons can be added as needed, but the design should follow the same outline style as the existing set, 2px stroke weight, 24x24 bounding box for primarynavigation and marketing sections.
For buttons, form elements, and to support text, designed to be rendered at 20x20 and should be solid icons.
Sunninghill Clinic’s social media and reports should embody a sense of warmth, sophistication, and holistic wellness.
Social media posts should be elegant yet approachable, with clean compositions and engaging imagery that conveys confidence and well-being. Headlines shouldbe concise and impactful, ensuring clarity and strong visual hierarchy.
Reports should follow the same structured, premium aesthetic, featuring strong cover designs, well-organised content sections, and a clear typographic system.Visual elements should enhance the message without overwhelming it, and generous white space should create a sense of openness and clarity.
Our people-focused imagery is defined by its warm lighting, dappled light & shadows, and diverse models. Imagery should feel aspirational in terms of artisticdirection and quality of photography, yet relatable in terms of the models reflecting the broad clientele of Sunninghill Clinic.
Avoid clichéd poses or photography that is airbrushed or unnatural.
Blending organic textures and abstract shadows, this imagery is to be used as a device to add depth and warmth. Colour hues should be a warm terracotta orsandstone to balance well with the greens of the primary palette.
Examples of how the brand’s visual language extends across digital and physical touch points.