min read

What is Data Visualisation Design & Why Do You Need It?

In a world that is inundated with data, making sense of it all can feel like trying to find your way through a maze with your eyes closed. Imagine this — you’re presented with a spreadsheet with hundreds of rows and columns of raw data, yet you’re expected to obtain meaningful insights and conclusions from it. 

Completely overwhelming, right? 

Wrong — this is where data visualisation sweeps in and saves the day, helping to make complex subjects more digestible.

At its core, data visualisation practices are the representation of data through common graphics including charts, infographics, plots, and even animations. These visual displays convey complex data-driven insights and relationships effectively, making them easily digestible to the human brain. By transforming statistics and numbers into visuals, a myriad of benefits are achieved such as faster insights, easier understanding, and better communication.

Another successful data visualisation service can be seen through a marketing platform called Air Traffic Control - a company shaking things up with AI. We teamed up to create a user-friendly platform with easy-to-read metrics. We used data visualisation techniques such as bar charts to show the best days to post and  interactive radar charts that highlight engaging topics - helping marketers easily view what is working and tailor their strategy accordingly without having to crunch numbers all day. The results? We saved you time, made you more efficient, enhanced audience targeting, and allowed for better decision making. 

Types, Processes and Audiences

At Shoreditch Design, we’re firm believers in the power of data visualisation. Transforming complex information into a story through clear and engaging visuals is an art. Essentially, data visualisation designs simplify complex data sets, identify trends and help you make informed decisions. 

There are different types of data visualisation designs to choose from, each being tailored to suit different sets of data: 

  • Charts and graphs (bar charts, pie charts, line graphs, and scatter plots) for specific data types. 
  • Maps for geographical data, revealing patterns in an easy-to-comprehend format. 
  • Infographics to combine data points, visuals and text, and providing extensive information in a visually appealing way. 
  • Dashboards for real time insights. This interactive design allows user to explore trends to the minute, making it easy to drill down into specific points.

Creating impactful visuals involves a meticulous multi-stage process:

  1. Firstly, the data must be understood — what are its sources, significance, and structure? 
  2. Next, the most appropriate visualisation technique to represent the data needs to be chosen — which format will display your data in the most effective way? Take the thought out of all these questions and let Shoreditch Design answer them. 
  3. After this step, it’s all about design — we create visuals that are informative as well as aesthetically pleasing. 

Finally, the finished product can be presented to its intended audience — whether that's a client, stakeholder, or the general public.

UK-based dental booking app Chairsyde worked with us to enhance its platform which goes far beyond scheduling. The goal? Make information easier to understand, minimise distraction, and create a clear interface. We did this by streamlining information and creating data visualisation through animations to help patients understand their dental procedures with ease. We also created pie charts for dentists to view their types of bookings with ease - separating emergency, non-emergency, and aesthetic dental care to make scheduling and preparation easier than ever. The result? Increased accessibility, streamlined workflow, improved interface, and overall patient and dentist satisfaction; highlighting the positive impact and reception achieved by data visualisation design. 

What Data Visualisation Can Do For You 

Raw data can often be difficult to grasp — that’s why we’re here. If you’re unsure on whether you’d benefit from data visualisation, these questions may be able to guide you to your answer:

  • Do you need to communicate data effectively with others?
  • Do you want to engage your audience?
  • Do you want to make your presentations more valuable?
  • Are you looking to enhance the impact of your findings or reports? 

If you’ve answered yes to any of these questions, we’d be happy to help. 

Our tools make complex data accessible for everyone in your organisation - not just data scientists. The services we provide ensure that any member of your team can discover trends, patterns, enhance their decision making, and gain data-driven insights with ease. Good data visualisation can drive your business forward, and transform your data into one of your most valuable assets.

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Email us at hello@shoreditchdesignstudio.com