Ascendant

A new scalable brand for a growth marketing agency

Photograph of a billboard that says "the best way to predict the future is to create it" and has the Ascendant logo.

Overview

Ascendant is a UK growth-marketing agency that specialises in helping tech startups boost their engagement, sales and users. We helped them to rebrand their proposition with a completely new visual direction. This included Logo, colour scheme, image style, type choices, iconography and layout guidance.

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I really enjoyed this one as the client was really up for pushing the conventional!

Flo Slater
|
Designer at Shoreditch
5-Stars

Our design thinking

We wanted to bring energy, prestige, scale and of course growth into the brand mark. We landed on a combination of a crown and growth chart and used a sketched visual style to bring that startup energy. With the rest of the brand we wanted to repeat that rushing feel so used motifs of cut-out graphics, collage photography and hand-drawn iconography.

Finished product

We created a new brand for the Ascendant team in a few short weeks and delivered a comprehensive brand guideline and asset pack that reflected where they wanted to be as a company. 

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We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at hello@shoreditchdesignstudio.com