Defining the perfect optometrist experience

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Overview

Abatable helps companies navigate the complexity of the voluntary carbon markets and build a credible and rigorous path to net zero through sourcing carbon projects from established registries, such as Verra’s Verified Carbon Standards.

Our brief was to create a brand that would represent the company and its mission appropriately and clearly. The visual identity would need to be simple and impactful. Abatable is mission-driven and credible, so it was important to portray a sense of trust.

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5-Stars
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Our design thinking

They wanted an icon/symbol rather than typography to lead the logo. Therefore, our approach was iconography-led. The scientific carbon symbol is hexagonal-shaped so we wanted to use this as a base for the logo. Another idea was to somehow incorporate the letter ‘Z’ for Net Zero.

The result was a triple ribbon style Z in the shape of a hexagon. This was paired with a simple san serif typeface. Colour is always important when creating a brand, they use a lot of graphs and tables, so we created a colour system to aide the visual communication for this purpose.

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Finished product

We are delighted to report that following this piece of work, Abatable has achieved next stage funding and we look forward to working with them on future projects.

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