Overview
Shoreditch Design's dynamic video and animation department has been actively expanding. So when we were asked by drinks uber-brand Brewdog to produce a series of videos for their Black Friday campaign, we thought about it for all half a second before saying yes, please!
Brewdog started as a craft brewery in Scotland in 2007 and has since become a global household name brand with four breweries worldwide and beer sold in bars and shops all over the UK. Our goal was to increase sales within their direct to customers from their website.
Our design thinking
The initial brief was very open, giving us creative freedom to develop some big ideas that still worked within the brand. After working up some product-focused concepts from our in-house studio, we worked with their Marketing team to produce a series of videos that would resonate best with their core craft ale consumer. These initial campaigns were focused on shooting the product and getting high-definition shots of the physical product.
For our second project, the client came to us asking for a series of 4 explainer videos to dive into the taste palette and processes behind their top 4 beers; Punk IPA, Hazy Jane, Elvis Juice, and Lost Lager.
We began with visual research and mood boards to establish an epic tone realised through collage, taking inspiration from retro superhero comics.
Shoreditch Design Studio developed an original creative direction that embodies the Brewdog spirit.
Finished product
The Shoreditch team had a lot of fun with this one, from the in-studio video shoots, animation, and collaboration with the Brewdog team. And most importantly, sampling the product and ensuring it is the best beer.
Our video campaign work for Brewdog has launched successfully across the UK and Europe, with multiple translations! It has been a dream collaboration, and we're happy to say we have an ongoing partnership with their team.
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