Marketing campaigns with beer uber-brand BrewDog

Image showing a colourful graphic montage of a Brewdog Punk IPA
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Overview

Shoreditch Design's dynamic video and animation department has been actively expanding. So when we were asked by drinks uber-brand BrewDog to produce a series of videos for their Black Friday campaign, we thought about it for all half a second before saying yes, please!


BrewDog started as a craft brewery in Scotland in 2007 and has since become a global household name brand with four breweries worldwide and beer sold in bars and shops all over the UK. Our goal was to increase sales within their direct-to-customers from their website.

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"Shoreditch Design Studio picked up a pretty demanding project and ran with it from the get-go. Their creative flair, astute project management and vision brought our ideas to life in a super-tight time frame at a really competitive cost."
Daniel Jones
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Brewdog Brand Manager
5-Stars
A grey textured background with Bold grey text saying “long live the king”. The text is partially blocked by a can of elvis juice in front of it wearing a crown.
An iphone with the brewdog mobile website on the screen. The hero image shows a glass of beer with the words black Friday deals to the side of it.
The two Brewdog founders heads on cartoon bodies walking in a mountainous landscape.
A can of Punk IPA sat in front of industrial buildings.
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Finished product

The Shoreditch team had a lot of fun with this one, from the in-studio video shoots, animation, and collaboration with the BrewDog team. And most importantly, sampling the product and ensuring it is the best beer.

Our video campaign work for BrewDog has launched successfully across the UK and Europe, with multiple translations! It has been a dream collaboration, and we're happy to say we have an ongoing partnership with their team.

A video of close up shots of a can of Punk IPA opening and then being poured into a glass.
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Multiple cans of Punk IPA appearing to float in space with a large can in the centre of the image also floating in space.
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Multiple cans of Punk IPA appearing to float in space with a large can in the centre of the image also floating in space.
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