Elevating our animation process for Brewdog’s Planet Pale

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Overview

For our latest installation of BrewDog work, the brief was to create a promo for Planet Pale. We took this project as a chance to experiment with how 3D rendering could complement real footage of the product. As this was the second time we rendered the cans using 3D, the technique and workflow improved and the results were even better than the first. It felt like it opened a new door to what could be possible within our usual workflow.

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"In the early storyboarding, I was thinking a lot about how to grab visual attention in a bar setting. I thought of 2 things; bright colours, and snappy transitions."
Ryan Knight
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Motion Graphics
5-Stars
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Finished product

The finished result is an elevation from our previous BrewDog work. The combination of processes and use of CGI cans and elements helped push the content forward into the current possibilities in the animation world. Thanks to the new workflow and use of 3D rendered cans, the complete range of visually appealing shots is done with easier production, lower render time and smaller file sizes. The final video stands out in a bar and grabs the eye with its juicy colours and mouth-watering shots.

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