Overview
Cadro brings together experts with diverse skillsets, who seek to challenge the status quo. They came to us for a new website to complement their cutting-edge rebrand. This project required in delving into our UX+UI processes to create the end result.
The discovery workflow for designing an investment website involves comprehensive research, user interviews, and analysis to understand user needs, goals, and preferences before starting the design process.
In the case of Cadro, we kicked off by crafting a user journey map and low-resolution screens, allowing us to seamlessly incorporate the company's existing branded elements into the website design.
Finished product
The new website sets Cadro ahead of its competitors -- pairing together form and function. The UI skin applies its new branding in new and engaging ways, and the site design ensures the user can find exactly what they're looking for.
Check out the full site here: https://www.cadro.com/
Lead designer | Natalia Triandofilidi
Design team | Jakob O’Connor, Jamain Gordon, Emma James
Project manager | Jakob O’Connor
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