Overview
Cadro brings together experts with diverse skillsets, who seek to challenge the status quo. They came to us for a new website to complement their cutting-edge rebrand. This project required in delving into our UX+UI processes to create the end result.
The discovery workflow for designing an investment website involves comprehensive research, user interviews, and analysis to understand user needs, goals, and preferences before starting the design process.
In the case of Cadro, we kicked off by crafting a user journey map and low-resolution screens, allowing us to seamlessly incorporate the company's existing branded elements into the website design.
"A professional, high-end design studio with amazing results for any business looking for website design, branding and animation. The design team was fantastic, from concept, right the way through to delivery."
Our design thinking
The straightforward navigation system ensures that every function on the website is as simple and comprehensible as possible for users of any group. The design was made with two primary target audiences in mind - with the same purpose: to join the Cadro app.
Following the development of a comprehensive site map and low-resolution screens, we move on to the phase of infusing the website with the company's unique style.
An interesting facet of this process is that some aspects of Cadro’s brand guidelines deviate slightly from conventional web design norms. To ensure alignment, our team meticulously adjusted these elements in accordance with the guidelines. The outcome is a dynamic and captivating website enriched with many interactive features. Ultimately, this will elicit positive user feedback and drive a more significant influx of clients to Cadro.
Finished product
The new website sets Cadro ahead of its competitors -- pairing together form and function. The UI skin applies its new branding in new and engaging ways, and the site design ensures the user can find exactly what they're looking for.
Check out the full site here: https://www.cadro.com/
Lead designer | Natalia Triandofilidi
Design team | Jakob O’Connor, Jamain Gordon, Emma James
Project manager | Jakob O’Connor
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