A unique fintech proposition to aid athletes in accelerating their savings and investments
Overview
Cred is a new company that invests in professional athletes by offering them capital to supercharge their savings and prepare for retirement. With many pro athletes going bankrupt after retiring from their sport, Cred is on a mission to make their client's enormous salaries work for them in the future rather than fizzle out. We had the pleasure of designing their marketing website and further developing their visual brand.
Our design thinking
This project provided the opportunity to combine our fintech and sports-tech design expertise, and we had a blast while doing it! We came up with solid visual metaphors that linked the two worlds of finance and football. For the aesthetic, we opted for a clean, minimal, fintech feel, accentuated with colourful photography and data graphics.
Finished product
We supported Cred to get their marketing efforts off the ground with an engaging new website and dynamic assets for all marketing needs.
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