Overview
The stablecoin and broader crypto markets are frequently associated with casino-style aesthetics and inherent volatility. Our challenge was to cut through this noise, deeply understand OpenTrade’s niche offering in stablecoin growth infrastructure, and translate it into a brand that builds unwavering trust. We set out to make their platform feel innovative, credible, and distinctly human, ensuring the new identity was both highly crafted and refreshingly modern.
Our design thinking
Our approach began with a series of intensive discovery workshops spanning both brand and web strategy. We conducted a deep dive into the market landscape and OpenTrade’s core customer base to extract meaningful insights. This foundational research shaped a clear brand positioning and led us to our central guiding concept: “Make every balance count.” From there, we translated the idea of growth across the entire visual language, copywriting, and user experience, creating a cohesive narrative that brought OpenTrade’s offering to life.
Finished product
The project culminated in a distinctive visual and verbal identity, seamlessly integrated into a newly designed website. Built entirely around the ethos of growth and making every balance count, we executed a cohesive rollout that unified these elements across all key user touchpoints. The final result provides OpenTrade with a crafted, modern digital presence that clearly communicates its value while establishing strong credibility and confidence in the market.
We can discuss, your project, our services, relevant past work, our rates, and how we can work together on call. Alternatively, you can email us at hello@shoreditchdesign.com or call us on +44 7440547661
