Qube is a new software development tool to help build customisable e-trading platforms. Their framework enables rapid prototyping and developing a sophisticated and customisable electronic trading solution. With a digital product that provides solutions with code and AI at the top of the game - Qube needed a dynamic new brand. They approached Shoreditch Design looking to up their game with a complete visual rebrand and a new website.
Our design thinking
We worked to play on their name, "Qube", and create a logo that embodies their service and has multiple uses within the brand's assets. We developed a series of shapes pulled from the typography in the word mark, and these shapes can be combined in various combinations and colours. After creating the structure behind the brand's visuals, we created a series of assets: LinkedIn banners, post templates, email signatures, and more. Using colours and shapes, each of these assets embodies the brand's clean + bold aesthetic.
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