Design for the company that's simplifying and innovating the retail energy market
Overview
RECCo are an independent, proactive, and forward-looking non-profit company set up to simplify, improve, and facilitate innovation in the Retail Energy Market. We partnered with RECCo to create a meaningful identity reflecting the company's informed yet forward-thinking nature.
Our design thinking
Working closely with the team at RECCo, through a series of workshops, we gathered a better understanding of the characteristics and emotions associated with the brand. We swiftly learnt that a classic but future-led aesthetic was the key. This duality forms many themes across the visual identity, from muted and bright colours in the palette to the pairing of traditional serifs with bold modern fonts.
Finished product
The RECCo brand has been fully reworked, using the missions and values that the company holds dear. The visual identity has been brought up to modern standards with a punchy new logo and colour palette. Whilst standing out in the crowded energy market, it also portrays the strong values of integrity and innovation within RECCo. We further expanded the new identity into the digital output, in the form of a new website and interactive documents, which have been built from the ground up. Leaning into accessibility and ease-of-use, the new digital touch-points have been built to streamline communications; allowing RECCo to edit out the bumf, and get to action.
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