Brand Identity for Eco-Conscience Car Enthusiasts

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Overview

Roil Motor Club is a modern day rewards app for EV drivers. Drivers earn social and financial rewards for charging at optimal times of the day.

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"We created a logo and colour scheme for Roil that stood out from any other EV rewards app currently on the market."
Danielle
|
Designer
5-Stars

Our design thinking

We researched the typical Roil customer profile and developed a unique, brand identity that really stood out from the current EV market.

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Finished product

We worked with Roil to create the branding and identity for their EV Motor Club. The brand specialised in eco-friendly motor vehicles and was keen to represent all the energy sources in the logo's colours: nuclear (Neon Green), hydro (Teal), solar (Yellow), and wind (Blue).

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