Overview
In the U.K., when a parent notices signs of reading difficulty or other dyslexia symptoms in their child, they are faced with two options. One is a complicated road to NHS appointments, which can take years, or going to a private healthcare specialist, which is often expensive. Talamo provides scientifically accurate online dyslexia screening tests at a low price. Testing for dyslexia young unlocks access to the proper support and guidance for a child to thrive in school and life. A service that has the potential to change the lives of children, Talamo needed a brand identity to help gain funding and successfully launch into the market.
Our design thinking
When Talamo came to us, they struggled to find something that clicked with their vision. Talamo wanted to break the stigmas around neurodivergence. So, conveying a sense of empowerment through their brand identity was essential.
We started with the logo and played with the idea of the logo being a brain - and created an abstract brain shape. We opted for a range of high-contrast colours for the colour palette to give an energised and playful feel. We chose a premade illustration pack to make their brand assets friendly. We customised the characters by adding geometric shapes. The final touch was creating bespoke icons in brand colours to give a custom feel on a budget.
We also helped the Talamo team by supporting some UI & design system work for their test.
Finished product
It was essential to the founders that we prioritise de-stigmatising neurodiversity in applications of their brand, as opposed to sticking to the more clinical-authority-driven products currently on the market. There was also a balance between recognising that diagnosis may not be a positive experience for everyone and delivering an underlying feeling of empowerment. Some members of the Shoreditch Design team have diagnoses of dyslexia or other learning difficulties, so we understood their mission on a personal level and felt passionate about getting their message across.
The website has recently launched: check out Talamo today!
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