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Sports Betting Design Agency for High-Performance UX

Sports betting products move quickly and ask users to read a lot of information in not much time. We design interfaces that make that job easier without draining the energy out of the product.

Trusted by 400+ of the world’s largest brands

A fantastic team that brought our ideas to life! Looking forward to working with Shoreditch Design again in the future.

Nicholas Farley
Marketing Manager at Glas

In sports betting, small delays feel bigger than they are.

Users are comparing odds, checking markets and making decisions on the fly. If the interface is hard to scan or the structure is muddled, confidence drops. So does speed.

We design sports betting products that help people make sense of the product quickly and place actions with less effort.

That usually means obsessing over hierarchy, labelling and pacing, because tiny bits of friction feel much bigger in a fast-moving environment.

We focus on readability, hierarchy and flow under pressure.

That covers betting interfaces, companion apps, websites and the wider system around the product. We look at what needs to be visible, what can stay quiet and how the journey should behave when users are moving fast.

The aim is not to simplify the product into something bland. It is to make a busy product feel usable.

There is a real difference between a product that is information-rich and one that simply throws everything at the screen at once.

That can make the whole experience feel sharper and more premium.

When the structure is clear and the actions feel smooth, users can move with more confidence. They spend less time deciphering the interface and more time using the product the way they want to.

That usually helps repeat engagement, but it also changes how polished the product feels overall.

For the brand, that polish matters. In a crowded market, it is often the thing that makes the experience feel serious rather than slapped together.

Who We Work With

Great design isn't one-size-fits-all. We've worked with everyone from first-time founders sketching ideas on napkins to global brands managing complex design systems. Whatever your stage, size, or pace, we adapt our process to fit — not the other way around. Just the right team, embedded in yours, delivering work that actually moves the needle.
Founders
Startups
In-house
Corporates
Our results

What they say about us

“Delivered high quality, custom-designed work at speed which helped us stand out from the pack.”
Anthony Beilin
Collective CEO + Co-founder
“I was really impressed by how quickly they worked, from initial concept work to finished product. Always easy to reach and delivered exactly what we needed to meet an important deadline.”
James McAulay
CEO and Co-founder at Encore
“Exceptional communication, dedication to delivering exactly to client expectations, and an absolute pleasure to work with from start to finish.”
Dan Murray-Serter
Heights CEO & Co-founder
A fantastic team that brought our ideas to life! Looking forward to working with Shoreditch Design again in the future.
Nicholas Farley
Glas
Great team! We had a brilliant time working with Shoreditch Design.
Isaac Squires
Polaron
"Shoreditch are my go-to resource for augmenting our in-house design teams on critical projects. What sets them apart is their ability to maintain incredibly high standards without requiring constant oversight."
Sarah Argus
Lead Product Manager
It brings a smile to my face every time I watch it :)
James Scott
"Simply the best design company with whom I've ever worked. Incredible attention to detail and communication, but most important, beautiful and functional designs that are at another level."
Jonathan Bales
Co-founder
"A professional, high-end design studio with amazing results for any business looking for website design, branding and animation. The design team was fantastic, from concept, right the way through to delivery."
Cadro
"Truly remarkable work. Empathetic, insightful, thorough. Not just around the UX, but visually stunning. No other agency I’d work with or recommend for UX/UI."
Nick Zeckets
Air Traffic Control
"I’ve worked with this team on many projects. They deliver every time."
Sam Lloyd
"Brilliant design agency - Working with SDS was brilliant - really exciting design that matched our brief exactly, and swift, precise delivery. Great team and lovely to work with too."
Czarnikow team
"Incredible team. Incredible communication. Attention to detail is clinical, and their ability to listen to your needs and desires is astounding. In my humble opinion, the best graphic designers in London."
Jake Hoffman
Founder of Mosaic
“A great app for fitness tracking and competing with my friends!”
Sally
Tona user
“It's been great working with Shoreditch Design over these past few weeks. Special shoutout to Marta, Jakob and Sabi for all your hard work.”
Muhammad Altalib
Investment Associate at IFG
“People are LOVING this.”
Sarah Argus
Brand Designer at Tinybeans
“Just wanted to say a big thank you for your help getting the application over the line. I’m really pleased with the final result and appreciate we squeezed it into a short timeframe!”
Paul Odeon
Founder of Railsrocket
“Fast, good quality design work, would recommend!”
Alex
Founder of Kite
“We worked with both the UK and AUS team, and all of them were friendly, easy and outstanding quality of work delivered. we specifically worked across UX/UI and Label design.”
Philip Parker
Marketing Director at Yarda
“Shaina and the team at Shoreditch Design produce great quality professional work at tight deadlines. Having worked on a number of briefs with them, you can always count on them to deliver exciting ideas and go the extra step when it comes to feedback. Super responsive and accommodating, I would highly recommend their services.”
Vineeta Sathiamoorthy
Marketing and Product Manager at Wingman
"Been working with Jakob for a while on Zeal App and he's been great. Would recommend working for product flows and prototypes."
Martín Goycoolea
Product Lead at Zeal
“The whole Algopulse project has been a huge yet rewarding undertaking since its conception. Overwhelmed by the support we've received from the ecosystem, we're grateful for the partnerships we've made in this short time. We couldn't have reached this point without the contributions from the community, our ambassadors, advisors and partners.”
Demetri Conias
Algopulse Co-Founder
“Experts in their fields, Shoreditch Design Studio delivered above and beyond what was needed ”
Lee Manning
Armchair Marketing CEO
We recently partnered with Shoreditch Design on a product vision video. Andrew and Ryan (and team) were amazing creative partners. They pulled on few threads and wove them together beautifully, bringing our vision to life with custom animation, motion graphics, and concept product flows. Terrific designers. Terrific humans. Terrific experience.
Philip Haussler
Head of Product at Quantum
Great app to remind yourself of all the drunk adventures and story’s you’ve made on a night out. Good to plan pub crawls and visit different bars. Sometimes need to add other pubs you’ve been to as it’s not been recorded.
Hussains Bae
App store review
"Andrew at Shoreditch has developed our brand identity, designed our website and pitch materials, and carried out UI/UX design for our (complex!) product. The work has been consistently excellent, the team are highly responsive and really took the time to understand our design goals. Would highly recommend to anyone looking for any aspect of design services."
Mark Westcott
Product Director at Planetrics
“Shoreditch has been our go-to agency for over a year and have continued to impress. They are a team of design geniuses!”
Hussain Hilli
Co-foudner at Skrap
"Punctual. Polite. Precise. Had an amazing time working with this studio. They understand the client's needs and are able to accommodate them. Even better, the creative juices are suitable for any style you are looking for. Will continue to work with them whenever I have the chance and will recommend them to anyone with closed eyes."
Polina Polyakova
Founder at Kimby
"Have worked with Andrew and his team to design both the website and the app for my business. Couldn't have been more impressed with the quality of the designs, the responsiveness of the team and the speed of execution. It's the kind of team that gets it right the first time, while always willing to go the extra mile. Highly recommend!"
Jan Erwin Thomas
CEO + Founder at Otto
"Andrew, Will and team at Shoreditch Design Studio have been helping us with various design requests at Elder recently and have done a great job. Strong design coupled with being flexible and highly responsive."
Peter Dowds
CEO + Founder at Elder
"Fantastic to work with, stellar design, incredibly quick, and best of all, the design was absolutely on-point."
Gear Fisher
Co-founder of Onform
"Fantastic team led by Andrew and Tom and also the designers like Danielle. My company loved working closely with Danielle from the get-go; very clear roadmaps and delivery of ideas were swift and vast, and the results were impressive. We would work with SD again and recommend them to our friends. Thank you for an outstanding job, team!"
Niro Thavarajah
Founder at Humant
"Awesome designs, process and fun to work with. The SDS team took the time to get to know our business, requirements, and our favourite sources of inspiration, then work closely with our product team to bring it all to life. I can't recommend them more highly."
Matt Wheeler
CEO + Founder at Driftrock
"Shoreditch have been working with us at Jane Plan for several weeks now and we are THRILLED with the results. Their design skills, UX competency and tech know - how has been an absolute eye-opener, we are delighted with the work they are doing and there is plenty more in the pipeline. Thank you guys for the hard work - couldn't be happier."
Jane Michell
Founder + CEO at Jane Plan

About Shoreditch Design

We're a team of passionate creatives dedicated to making design accessible, seamless, and scalable for businesses of all sizes. Our approach is rooted in collaboration, innovation, and results-driven design.

We believe great design should be effortless for you, so you can focus on growing your business while we handle the visuals.

Our process for quality

1

Onboarding & Strategy

We get to know your brand, goals, and design needs.

2

Design Execution

Our team starts working on your requests with precision and creativity.

3

Review & Feedback

Receive drafts quickly and provide feedback for refinements.

4

Final Delivery

Get polished, ready-to-use designs with all necessary files.

Great team! We had a brilliant time working with Shoreditch Design.

Isaac Squires
CEO and Co-Founder
Frequently Asked Questions

FAQ's

What are the biggest design challenges in sports bettings?
Circle containing a black chevron

Sports betting platforms often have a wide range of features, including live odds, event tracking, betting options, and account management. Creating an intuitive, seamless experience that allows users to easily navigate complex information and place bets quickly is a major challenge. It requires balancing visual design with functionality while keeping the user journey simple and engaging.

“People are LOVING this.”

Sarah Argus
Brand Designer at Tinybeans
Want to learn more?

Book an intro meeting with us

We know great design is key to growing your business, and we’re here to make the process seamless. In this short call, we’ll get to know your needs and show you how our subscription works.

What to expect

  1. A quick chat about your business and design goals

  2. An introduction to our team and process

  3. A walkthrough of our plans and how they fit your needs

After the call

  1. We’ll craft a personalised recommendation for your design needs

  2. You’ll have a clear understanding of how our subscription can support you

  3. We’ll craft a personalised recommendation for your design needs

No long contracts, no hidden fees — just design, on demand.

We can discuss, your project, our services, relevant past work, our rates, and how we can work together on call. Alternatively, you can email us at hello@shoreditchdesign.com or call us on +44 7440547661

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