Amber Peak is a Canadian student housing provider that leases hundreds of affordable apartments to University residents. Formed in 2015, they have revolutionised the standard student housing offering by providing a digital platform to make the experience as easy as possible for their young tenants.
Our design thinking
Amber Peak needed a new brand direction to propel its service forward; they came to Shoreditch Design for a new logo and some marketing assets. Their target audience is 18 to 21-year-olds who want hassle-free and affordable accommodation for their years of student living. We created a brand that took more from digital platforms than traditional estate agents to separate their identity from giant corporations and smaller mom-and-pop outfits. We developed a simple yet bold logomark capable of instant recognition within the industry, paired with an elegant yet contemporary typeface Sofia Pro.
As well as a new logo mark and brand rules, we created various assets to show off their new brand. From “For Sale” signs to business cards and app icons, we also provided them with a scalable brand guideline system so they can put their new brand into action by themselves.
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