Buying or selling a house is an awful experience. 35% of all property transactions fail and the process is often as stressful as divorce.
Anywhere have re-designed the process from the ground up. Buyers or sellers get their keys or their money within 30 days of the offer being accepted. Everybody has a digital-first, certain experience with no fall-through, no gazumping and no fuss.
In order to best deliver its message to the market, Anywhere needed a brand with wide appeal, self-assurance and a clear, bold mission.
We started by researching the other big players in the online property space. This gave us a good sense of what works and what doesn’t, while also making sure we knew how to stand out in a crowded market.
We then experimented with typography and iconography, playing with the ideas of home, security, movement and selling amongst others. Once a logomark, colour scheme and basic rules for typography were agreed we knew we were in a great place to move forward with designing a fresh, bright and accessible website.