Elegant logo + website for the glistening jewellery brand Aspen Factor
Aspen Factor is a new jewellery company that offers high-quality, uniquely designed luxury pieces at an affordable price. As they began their venture, the Aspen Factor team reached out to Shoreditch Design to make their vision a reality. It is so essential for young brands to create a strong design identity through branding and UI to ensure their product will succeed. Its brand objectives were to maintain a classic and modern aesthetic for its brand.
Our design thinking
We started with the logo in a rapid-fire sketch session; the entire Shoreditch Design team brainstormed and indulged in vast experimentation with an identifying type mark. We sought to find a balance between luxurious, classic and clean; the result attains this with a delicate serifed font and a small four-point star hovering just over the "r". Next, we set out to design their brand guidelines and website. The team started with in-depth research on successful jewellery websites and then undertook another sketch session. After a few rounds with the client, we reached an identifying colour of saturated teal and dramatic imagery for the homepage. The team kept eCommerce pages clean and minimal to remain user-friendly, while the jewellery will remain the focal point while navigating the site.
Working with Aspen Factor for a month was an incredible chance to help the Founder build her brand vision in the digital world. In the end, we have helped craft a carefully considered logo and easy-to-use elegant website. Their product has yet to launch, so keep checking back for the end results! We can't wait to see what happens next for Aspen Factor.
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