Elegant logo + website for the glistening jewellery brand Aspen Factor
![hero image of the Aspen Factor logo on a sign outside the shop attached the the wall; the logo has a white neon effect](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d02d09e524ae4813ff5_aspen%20header.png)
Overview
Aspen Factor is a new jewellery company that offers high-quality, uniquely designed luxury pieces at an affordable price. As they began their venture, the Aspen Factor team reached out to Shoreditch Design to make their vision a reality. It is so essential for young brands to create a strong design identity through branding and UI to ensure their product will succeed. Its brand objectives were to maintain a classic and modern aesthetic for its brand.
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d2682c06f4685ee887f_aspen-17.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d2d73b15c3414e2bcc1_aspen-7.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d3911c82dc582e3194f_aspen-3.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d077d89b91c5274668f_aspen-14.png)
Our design thinking
We started with the logo in a rapid-fire sketch session; the entire Shoreditch Design team brainstormed and indulged in vast experimentation with an identifying type mark. We sought to find a balance between luxurious, classic and clean; the result attains this with a delicate serifed font and a small four-point star hovering just over the "r". Next, we set out to design their brand guidelines and website. The team started with in-depth research on successful jewellery websites and then undertook another sketch session. After a few rounds with the client, we reached an identifying colour of saturated teal and dramatic imagery for the homepage. The team kept eCommerce pages clean and minimal to remain user-friendly, while the jewellery will remain the focal point while navigating the site.
Finished product
Working with Aspen Factor for a month was an incredible chance to help the Founder build her brand vision in the digital world. In the end, we have helped craft a carefully considered logo and easy-to-use elegant website. Their product has yet to launch, so keep checking back for the end results! We can't wait to see what happens next for Aspen Factor.
![the Aspen Factor logo in white on a dark green background](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d48cb669e3fa242afbc_aspen-1.jpg)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d83a8255a054ea37abb_aspen-10.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/6323590da303ea1d51567a96_aspen%20factor%2015.png)
![Desktop and Mobile view of the product page](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d5017202e349c58ecfa_aspen-16.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63205d633e312d82bd711d3e_aspen-9.png)
Book an intro meeting with us
![](https://cdn.prod.website-files.com/62a93875aa8e95662e68c3c1/636bacf7a9cee1803f1255ef_Face-sticker.webp)