We approached the problem holistically, beginning with a grid system, a line weight and stylised rules for combining micro icons with larger icons, which allowed for the 10,000 icon types the company currently uses to cover hundreds of industry use cases. We then created a toolkit and guide to enable every division of the global organisation to create relevant icons in the future.
SDS’ major value to BCG was to slot in immediately and seamlessly into their stretched global design team in order to produce what they needed to a high quality and at speed. We specialise in being on hand to assist busy in-house teams as an auxiliary design firepower whether for short-term projects or longer-term clients. I