Overview
Buying a car is an exciting experience, but the piles of paperwork, forms and admin can feel overwhelming once you get it. Caura helps ease some of the stress by putting everything car in one place. They have a centralised system for all your driving and auto needs, such as admin (MOT), insurance, tolls and city tax. This solves the problem of having bills in the mail and all over the place or having to sign up for multiple different websites. Organise - declutter - focus on driving!
Our design thinking
We wanted to capture the sense of adventure and freedom you experience on the open road within the design. This embodies Caura's mission that a driver shouldn't have to worry about all the stresses of owning a car and can just focus on the road. Putting ourselves in the minds of Caura's potential clients, we decided that the visual development needed to be sharp, sleek, and representative of their mission. We used dramatic contrasts and sharp angles, adding complementary assets to their existing colour palette and brand guidelines. This was enhanced by animation in the development of the website to create a dynamic user experience.
Finished product
Shoreditch completed a completed dynamic website design and build for Caura. We are thrilled with the results and look forward to expanding our clientele within the auto and luxury industries.
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