Futuristic website redesign for sports platform, CRED

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Overview

This one is for the sports fans.
Have you ever wondered how new AI technology could be used to help improve sports? CRED has the answer.

CRED is the most extensive statistics database in the sports industry. Their tagline is "predicting the future of sports" because they use innovative technology to help pair the right players with the right clubs. Their platform investigates player statistics and club performance to determine where a player would perform best.

They call themselves the future of sports because they bridge cutting-edge AI technology with the physical abilities of athletes to ensure clubs have better performance.

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“We recently had the pleasure of working with Shoreditch Design. The designers were very responsive to our needs and took the time to understand our vision for the website. They provided valuable insights and suggestions throughout the design process and were open to our feedback and ideas. The end result was a beautifully designed website that exceeded our expectations. They were able to bring our vision to life and create a user-friendly, professional-looking website that truly reflects our company as a brand.”
Raynee Cabatingan
|
Cred
5-Stars
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Our design thinking

CRED contacted us a few years back to design a website for its launch. Since then, their product has expanded and improved their product. The team returned to us to revamp their website and give their online presence energy and a future-forward look.

Over 3 weeks, we expanded their website by introducing other 3 main pages relating to the product and commercial side. We also focused on refining the landing page, ensuring the new information was displayed.

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We also refined the visual elements to give the whole website a premium and professional look. We evolved the visual language from our previous work and pushed it even further while keeping CRED's vision and fundamental values in mind.

We used the CRED signature green and added an on-trend neon glow throughout decorative 3D graphics. We changed the landing page to dark mode and wanted the design to give a feel of the product's cutting-edge use of technology. A key feature of our redesign is engaging infographics displaying their service's data.

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Finished product

We are so happy with CRED's new website. It pushes their digital presence forward, showing that they have a service changing the game (literally). Our custom graphic elements elevate the brand's visual look. While our strategic design thinking process ensures the content shines for the right audience. The final design showcases a unified UI + UX approach with an effortless flow for visitors and potential investors - while looking pretty good.

Check out the full site here.

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