Faes + Co is powering the next generation of financial services
Overview
Faes & Co is a fintech start-up that wants to build the modern version of a merchant bank. Their founder has a wealth of global experience in founding non-bank mortgage lending ventures, with locations in Santa Monica, London and Luxembourg.
Christian came to us to define the brand for his new company Faes+Co. He wanted a corporate yet modern logo that would be versatile enough to show next to partner logos. We had a great time working with Christian to develop this final brand.
Our design thinking
The client had a strong vision and contacted Shoreditch Design to help make it a reality. Our first step was to dive thoroughly into their existing research. Next, the team did an in-depth logo + wordmark exploration, coming up with various options, some sans serifed and straightforward and others with a more traditional feel you get from big players in Fintech.
The result is a logo that stands out from the rest, with a serifed font in italic complimented by a sharp ampersand made of two arrows. The bespoke wordmark and logo mark is clean and draws you in. The team worked to create a colour palette to compliment this new logo and came up with Faes Blue and supporting colours.
As a part of the new branding guide, we created a pitch deck template for their team so that their pitches and presentations are on point.
Finished product
Shoreditch Design helped the founders of Faes+Co to create an eye-catching design that represents togetherness, growth, positivity and investment.
We can discuss, your project, our services, relevant past work, our rates, and how we can work together on call. Alternatively, you can email us at hello@shoreditchdesign.com or call us on +44 7440547661
