![Ganni’s black logo and screenshot of mobile website on yellow background](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/63bfe7e5596e7d588988bdc8_ganni-thumbnail.webp)
Overview
Founded in 2000, Ganni is a fast-growing Danish contemporary ready-to-wear fashion brand. With the mission of bringing Scandinavian cool worldwide, Ganni are known for their daring brand, effortless style and polished high street presence. But they needed a web experience to match their unique, quirky ethos and worldwide ambitions, so Shoreditch Design Studio was approached to create a website that reflected this, whilst at the same time being user-friendly and accessible to existing and new customers.
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fa6657d0d927041ff97433_ganni%2015.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fb5ca5321a2811fd5e9d7c_ganni%2016.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fa66864a2cc10a6e98f035_ganni%2011.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fb5cccd025262a606d1714_ganni6%20copy.png)
"They are a pleasure to work with, always respond quickly to comms, deliver changes & updates fast and patiently listen to all feedback with a positive attitude. I would highly recommend working with this agency!"
Our design thinking
Our first step was to do some deep dive research into the brand - interviewing key staff across the business, checking out their competitors, stress and user testing their current site, and even venturing into Soho to their retail shops - all with the intention of getting a genuine feel for the brand, its products and its commercial aims.
We then wasted no time in getting stuck into design - creating and testing dozens of styles and designs while iterating in partnership with the client.
Finished product
A Ganni style like no other - we brought Scandi minimalism and e-commerce best practices together with new homepage, product detail page, and product listing page.
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fa668f6f96198653f9f544_ganni%2013.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fb5dbcd7ffec736bc84e53_ganni05.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fa66bc3bd2f5f5275e0a27_ganni4.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fa672b4a2cc16e3499fa41_ganni%2010.png)
![](https://cdn.prod.website-files.com/62a93876aa8e95489868c3e6/62fb5dad8eeb886196ff0338_ganni%2012.png)
Book an intro meeting with us
![](https://cdn.prod.website-files.com/62a93875aa8e95662e68c3c1/636bacf7a9cee1803f1255ef_Face-sticker.webp)