Campaign created for British World Class skiers and snowboarders
We created a series of assets as part of a marketing campaign using footage created by snow athletes during their training.
Our design thinking
By using their brand colours and a series of overlays and graphics, we achieved to stylise the received videos into a recognisable aesthetic linked to their style.
The main challenge was working with the footage provided since it was recorded by athletes using phones while training. These were not the best quality so we had to find a way to graphically turn them into assets that would visually fit in as part of a consistent campaign.
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