With only a 40-day design sprint to support their team, we undertook a complete and detailed UI, UX, + branding collaborative design process! We started with a UX wireframe plan, ensuring that the experience of using Gigl was breezy and fun. Next, we worked with their team to refine the branding. With a predominately Gen Z target audience, we researched what's trending and most appealing to their audience. We love the modern fonts, playful icons, and vibrant colour palettes.