Connecting institutional capital to the future of finance, with Haruko
Overview
Haruko is an easy-to-use platform that gives institutional investors the levels of insights, control and compliance they demand when trading digital assets. The system offers unified CeFi (centralised finance)and DeFi (decentralised finance) portfolio management for institutional investors and proprietary data analytics and risk management tools. We worked with the Haruko team on a new brand and landing page to jump-start their MVP.
"We wanted to get that balance between a dependable fintech company you had seen time and time before and a new upstart that wanted to shake things up."
Our design thinking
At the cross-over of crypto with historic financial institutions, we wanted to create a brand that felt Web3 but didn't cross too far from what financial service workers would expect in their sector. We ended with a dynamic geometric shape emphasised by a vibrant blue + purple gradient. This blend of geometry and playful colours led the way for our design mindset and helped us balance the convergence of the two sectors.
Finished product
Within a quick turnaround of a week, we created a dynamic,
distinctive new brand identity. Within the next week, we had fully designed their website. At Shoreditch, we pride ourselves on creating a volume of professional, dynamic content within short periods of time. We do this by getting the entire team involved in timed "sketch sessions" that immediately explore multiple potential pathways of design. Haruko was one of the projects that benefitted from this method. Get in touch for rapid-fire brand creations.
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