Our work began with reworking the site's UX. We started with a deep dive into the existing site. In our initial audit, we suggested improved navigation, a new hero banner system, and an emphasis on an approachable typographic design. As a company that works in the healthcare space, accessibility and readability were at the forefront of building out the site navigation and styles.
For the navigation, we constructed a site map that facilitated effortless access to primary and secondary site goals with as few clicks as possible.
Hunter Healthcare came to us with brand guidelines created by Mother, with the essentials of the brand identity already laid out, it was our job to create a UI design system for digital platforms that best utilised the new brand persona, while coming up compelling graphic solutions.
Our new hero banner system uses the graphic brand elements and type hierarchy to provide concise, educational titles and directs visitors through each of the pages. We worked to create a balanced imagery hierarchy and image relevance across all pages while.