Designing for scale with the effective weight loss programme, Jane Plan
Jane Plan is a meal plan subscription service for those looking to lead healthier lives. Their core mission is to make eating healthy and losing weight as easy and delicious as possible - no meal preparation required. We worked with founder Jane Michell and her team to refresh their online presence, bringing a modern UI touch to their marketing pages and subscription purchase approach.
Our design thinking
With complex purchase and subscription flows, this was a heavy UX process that required researching dozens of competitors and e-commerce best practices. We wanted to take the complexity out of starting a new meal subscription. We also optimised the UI with an update on the brand colours and refinement of typography and components.
Still in progress, we are working alongside the Jane Plan development team to deliver a complete overhaul of their digital offering with the end goal of boosting conversion site-wide. If your existing development team needs assistance with design to take your company to the next level, get in touch to find out more about how we could help.
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