To expand on this, we thought of all the ways we have progressed since 1759 in food, hygiene and everything else. It doesn't take too much research to see that life back then, while nostalgic in the imagination, was pretty grim. We got to work writing a script and storyboard where, the main crux of the video is the contrast between the year the world's most famous stout was created and the modern era in which BrewDog's Black Heart was created. We came up with a few things in the animation to illustrate this and contrasted it with Black Heart: shiny, new and tasty. This was the first project where we created the can and glass entirely in CGI - this gave us complete control and a perfect finish. We also used kinetic type to show that Black Heart is a stout made in and for this century.