Otto

Forward-thinking design for the democratisation of financial health advice

Fintech company Otto logo in green gradient on black background

Overview

Otto is a newcomer fintech app on a mission to give access to financial advice and analysis to all. We worked with the founders from the off to create a new visual direction and a product with features that simplify financial advice for a mass market.

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"Have worked with Andrew and his team to design both the website and the app for my business. Couldn't have been more impressed with the quality of the designs, the responsiveness of the team and the speed of execution. It's the kind of team that gets it right the first time, while always willing to go the extra mile. Highly recommend!"

Jan Erwin Thomas
|
CEO + Founder at Otto
5-Stars

Our design thinking

We stuck to a sparse and dark colour scheme to create a future-thinking aesthetic; we paired this with a streamlined sign-up process with rich data visuals. We had to fully comprehend the financial service to plan for the target user. Luckily our experience working for clients such as Aviva, Wise, and Natwest has given the Shoreditch team a thorough education in fintech.

Finished product

We took Otto from scribbles on a miro board and a logo to a fully-fledged design system and product prototype. Fintech is a Shoreditch speciality, so designing Otto was a fantastic display of our capabilities. The result is a clean website with electrifying visuals and straightforward user navigation.

Person sat at a table with a coffee and a notebook holding an iphone with the Otto messaging service open
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Close up photograph of two iphones lying flat on a table with Otto financial tips on screen
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Close up photograph of two iphones lying flat on a table with Otto financial tips on screen

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We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at hello@shoreditchdesignstudio.com