Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification. With a team of a little over 20 people, Scratcher has built an award-winning platform that is now being used in over 12 different countries across the globe.
Our design thinking
Since the company was founded in 2017, Scratcher has already established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where we came in.
Even though we worked with Scratcher for only 4 months, we managed to achieve a lot in that time. First diving into market and competitor research, as well as current and future design trends, we designed a brand, not only suitable for their target audience, but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, we started with Product Design. Working alongside their developers and CEO, we carried out some extensive UX research while designing a versatile UI component library.
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