Overview
Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification. With a team of a little over 20 people, Scratcher has built an award-winning platform that is now being used in over 12 different countries across the globe.
Scratcher was a fast-paced project, a project that is a great example of client and designer collaboration. We worked closely together to design a new brand and product that would further strengthen their grip as a market leader but also captures the personality and growth that makes Scratcher.
Our design thinking
Since the company was founded in 2017, Scratcher has already established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where we came in.
Finished product
Even though we worked with Scratcher for only 4 months, we managed to achieve a lot in that time. First diving into market and competitor research, as well as current and future design trends, we designed a brand, not only suitable for their target audience, but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, we started with Product Design. Working alongside their developers and CEO, we carried out some extensive UX research while designing a versatile UI component library.
We can discuss, your project, our services, relevant past work, our rates, and how we can work together on call. Alternatively, you can email us at hello@shoreditchdesign.com or call us on +44 7440547661
