Embrace the power of gamification

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Overview

Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification. With a team of a little over 20 people, Scratcher has built an award-winning platform that is now being used in over 12 different countries across the globe.

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Scratcher was a fast-paced project, a project that is a great example of client and designer collaboration. We worked closely together to design a new brand and product that would further strengthen their grip as a market leader but also captures the personality and growth that makes Scratcher.
Will & Malak
|
Designers
5-Stars

Our design thinking

Since the company was founded in 2017, Scratcher has already established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where we came in.

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Finished product

Even though we worked with Scratcher for only 4 months, we managed to achieve a lot in that time. First diving into market and competitor research, as well as current and future design trends, we designed a brand, not only suitable for their target audience, but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, we started with Product Design. Working alongside their developers and CEO, we carried out some extensive UX research while designing a versatile UI component library.

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Email us at hello@shoreditchdesignstudio.com