Overview
Supplyvue is an innovative supply chain design solution that allows its users to make quicker and more confident decisions using their optimisation and simulation tools. They approached us with the task of completely overhauling the UX and visual direction of their website. The website needed to be informative on how it explains their complex solution offer, be goal driven and also visually aligned for a tech-driven world.
Our design thinking
We achieved a full site redesign and new brand visual systemThis meaning incorporating a new graphical language to represent their supply chain.
Finished product
We approached the redesign with a clear alignment of steering the design to be more tech-forward and utilising strong product focus and graphical representation to inform our users. We implemented a new stronger brand system completely overhauling their colour system and typography to be bolder and more impactful. As well, we adapted the visual idea of connections and nodes in a supply chain to create a visual language to roll out through the pages to create a seamless visual identity from page to page. At every touch point, user flow was the focus to ensure the path to the demo request was seamless to increase goal completion and decrease drop-off.
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