Traact

Clever design for no no-nonsense nutrition tracking app, Traact

Black Traact logo on turquoise background

Overview

Traact is a new nutrition tracking app built by professional nutritionists and personal trainers to simplify the complexity of sticking to a healthy diet. We worked with the founding team to design a new product and website underpinned by a new component library and brand guidelines

Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.

"We have worked on a few nutrition apps in our time, but Traact was still exciting to get into due to a novel feature set"

Andrew Burton
|
Creative Director at Shoreditch
5-Stars

Our design thinking

Inspired by tech interfaces, we applied a forward-thinking style to the world of nutrition, with dark gradient-filled aesthetics in UI. We utilised vibrant greens and teals on dramatic dark backgrounds, breaking preconceptions of how to visualise health tech. To improve the UX functionality, we kept the key input actions on display and stripped to flow to bare essentials to make the active adding of data as slick as possible.

Finished product

The app is still in development, but we are happy to share some examples of the visual direction - think of this as a sneak peek!

Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.

Next Projects

View all here
Your browser doesn't support HTML5 video tag.
Fuzey
All Projects
Marketing
Your browser doesn't support HTML5 video tag.
Once
All Projects
Video
Lifestyle
Product
Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at hello@shoreditchdesignstudio.com