Overview
TruConnect is a fitness app encouraging people to adopt a healthy lifestyle through regular workouts, wellness and healthy eating.
”Truconnect was a very fun and exciting project to be part of. I enjoyed working on a project encouraging a healthy lifestyle through movement and good nutrition. Our mission was to develop a fun and inspiring design that motivates people to work out.”
Madalina Loghin
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Shoreditch Design
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Finished product
We kept the overall aesthetics visually fun, young and cool, for both the app and the website, introducing 3d elements, graphics and other elements to suggest movement but also rhythm. The colour palette we used is minimal, using red for accents and the main CTAs, a colour associated with action and energy, whilst black and white keeps the rest of the content reliable, safe and trustworthy.
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