We brainstormed until we reached a name that was instantly identifiable as being part of the energy market but was snappy enough to suit the techy ambitions of this startup. Voltis.
The brand's visual identity had us thinking about the futuristic and electric nature of photovoltaic farms and the visual motif of the timeless energy the sun provides. With the animated logo mark, we wanted to create something that encompassed both the source of energy and the sun's rays but also the future ambition of the company to be more involved with wind turbines alongside their Solar array farms.
The next step was to choose a typeface (Aeonik) and a vibrant colour palette that balanced between the timeless earthy nature of the farms these PV panels sit on and the futuristic technology of the energy itself. We then paired with image and video choices that suitably matched the British countryside where most of their sites sit.