Animated marketing campaign for BrewDog's newest session IPA

Character animation of punk rock bird revealing BrewDog's latest beer.
Your browser doesn't support HTML5 video tag.

Overview

The Eagle has landed 🦅🍻

Introducing our latest video campaign for BrewDog. WingMan Session IPA is BrewDog's latest release, and they wanted it to launch with that classic BrewDog flare. The campaign has been an unforgettable opportunity to get together and collaborate with some pretty talented people.

Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
|
5-Stars
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.

Our design thinking

BrewDog wanted this beer to have style, so they worked with Earthling Studio to develop a character and brand identity for Wingman.  After the initial designs were signed off, the character and brand elements were handed to our team, who developed a storyboard and concept for the release campaign. With a tight turnaround approaching, we worked with Illustrator Tom Warne to sketch the scenes and then returned them to our Motion Design team to add the final touches.


Since the initial launch we've continued to make social media content to promote Wingman.

No items found.

Finished product

The project was an epic challenge; with tight deadlines, our team worked smart to craft a compelling narrative sequence without relying on complex animation techniques. The end result is pretty kick-ass, and we're thrilled that BrewDog can depend on us to get the job done.


Motion Design: Ryan Knight

Brand Identity: Earthling Studio

Illustration: Tom Warne

Project Management: Flo Slater

890350250
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together

or

Email us at hello@shoreditchdesignstudio.com