Visual evolution for a technology brand that delivers measurable business value

When approaching this project, we proposed to help expand upon their existing brand guidelines and position esynergy as a leader in the technology space. Our goal was for the designs to resonate with their values and be simple, valuable and human. Using a visually fresh lens and having a content-first design approach, we were able to build out assets and a graphical suite of both vector and 3D assets that elevated their presence. This design thinking was brought into all touch points to ensure their brand messaging and content shined online. We focused on the message they wanted to present and design tailored solutions that allowed us to draw the user to their end goal. Since then, we have grown our relationship and analysed various touch points for their brand. This blossoming relationship brings us to a point today where we are introducing new content-driven design solutions that affect their lead generation, service pages and landing pages, along with a multitude of internal marketing communication work.