Austin-based tech startup Leftlane approached us to help their early-stage startup develop its first product for the market. We worked alongside their founders to design their UI style and help launch their MVP.
Our design thinking
The main challenge of a complex product on paper was trying to simplify the car sale process for the end user. This job was to visualise the most essential features from the hundreds of data points a vehicle can have. We went with a twist of the Material design component library for the UI and forged ahead with a simple colour scheme developed from the existing brand.
We helped the Leftlane team get from a few scribbles and a micro board to a functioning dev-ready prototype. Designed in Figma, we spent several months creating a design system and UX architecture that was usable and covered all of the novel features that would help revolutionise their customers' work process.
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