OddsJam is an innovative solution designed by Stanford engineers to identify mathematically profitable betting opportunities, using the fastest real-time data to help users beat the books. With significant earnings on offer, OddsJam required a new brand and interface as sleek as the science behind it to attract new subscribers.
Our design thinking
Oddsjam’s current branding was dated, and as a premium service, achieving a cohesive and slick feel was essential to instil trust with new and existing users. Shoreditch Design sought to update and evolve Oddsjam with a consistent component library and clear and direct user flows.
Shoreditch Design wanted to integrate the fact that speed is vital in sports betting, so we sought to develop a design intuitive to new and current users within the betting space. We focused on innovation to assist OddJam with onboarding and education for their new users - so that there would be a higher retention rate past free trials. While the project was led by a small team, the Shoreditch team was often involved, offering fresh perspectives and UX insight to help simplify complex design problems.
After thoroughly researching the sports betting user experience, SDS established a cohesive branding look with a new logo and brand book. We evolved the old designs to build a coherent component library and marketing assets. This has been such an incredible experience for both our team & Oddsjam, and we continue to have an ongoing relationship!
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