App design + marketing campaigns for Once, the dating app that offers you quality, not quantity
Overview
Once is making an impact by being the first dating app to match you with compatible people based on a comprehensive emotional profile. Their goal is for their users to have relationship success rather than play games, so you receive one high-quality match per day. Their compatibility algorithm based on mutual interests and values aims to create more meaningful matches. We worked closely with the founders over 18 months on a total redesign of this dating app and produced video marketing campaigns.
Finished product
Following the relaunch of the app featuring our designs, Once was successfully acquired by a larger dating group for a reported sum of $18 million. The app has glowing reviews from influential lifestyle magazines such as Vanity Fair, Elle and Glamour. And most importantly, it continues to help its users find love.
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