App design + marketing campaigns for Once, the dating app that offers you quality, not quantity
Overview
Once is making an impact by being the first dating app to match you with compatible people based on a comprehensive emotional profile. Their goal is for their users to have relationship success rather than play games, so you receive one high-quality match per day. Their compatibility algorithm based on mutual interests and values aims to create more meaningful matches. We worked closely with the founders over 18 months on a total redesign of this dating app and produced video marketing campaigns.
“I had the pleasure of working on Once's marketing video campaigns, creating a series of videos designed to help portray a variety of different users of the app, each with their own lifestyle and age. Under each video we ensured the brands values were at the centre and helped produce a wide variety of assets for them to attract new customers to their platform.”
Our design thinking
The first stage of this project was to understand the brand's values and core and what they were coming to the market with that made them stand out. We continued our research with a deep dive into the user personas to ensure every design decision aligned with brand and user needs.
The result was a playful interface that allows users to input their interests and hobbies when signing up to let the app do the work for them. This means you can focus on your life and day rather than swiping + being presented with one great match a day.
In addition to a complete App redesign, we produced multiple marketing campaigns designed to increase sign-ups! The video campaigns provided an excellent opportunity for Shoreditch Design's production + video team to focus on storytelling.
Finished product
Following the relaunch of the app featuring our designs, Once was successfully acquired by a larger dating group for a reported sum of $18 million. The app has glowing reviews from influential lifestyle magazines such as Vanity Fair, Elle and Glamour. And most importantly, it continues to help its users find love.
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