Overview
Smart Protein initially came to us to redesign their eCommerce website, where users can buy high-quality fitness and workout products to promote a better, healthier and stronger lifestyle. Their product range includes a variety of Protein Powders, Pre/Post Workout Powders and diverse health and well-being supplements. All this while retaining a core protein range with an increased focus on function and benefits. They are dedicated to bringing its users high-quality wellness products at a competitive price.
Finished product
Their goal is to include everyone in their market. However, their key target is females 25-45 with an interest in health, fitness and wellbeing from a lifestyle perspective as opposed to high-performance athletes. This means they want the brand to be aspirational but within reach of everyday consumers. Smart Protein’s goal with the platform was to be more accessible, trustworthy and engaging.
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