Snowball

Brand design for a new Canadian VC fund

Photograph of a hand holding a black business card with Snowball's logo in white

Overview

Snowball is a new Canadian Venture Capitalist (or VC for short) founded in the deep north of Edmonton, Alberta. We were approached by the founders to create a unique brand for their latest venture. They already chose the name Snowball and a vision of how it could be a metaphor for accumulating wealth with their funds and investments. Shoreditch came in to visualise this concept, and over a short design sprint, we turned their ideas into reality.

Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.

"We wanted to create a mark that really captured the movement, growth and energy of the Snowball team."

Andrew Burton
|
Creative Director at Shoreditch
5-Stars

Our design thinking

We were keen from the offset to visually integrate ideas of growth, accumulation, movement and the Snowball itself. The result is a dynamic snowflake mark created from arrows formed to look like a rolling movement. We paired this with a stripped-down colour palette to fit the corporate roots and a wordmark that emulated the tech companies the VC wanted to partner with.

Finished product

Over 2 weeks, we created an entirely new brand and delivered annotated brand guidelines for the Snowball team to work with. If you are interested in creating a new brand or revisiting your existing one get in touch!

Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.
Your browser doesn't support HTML5 video tag.

Next Projects

View all here
Your browser doesn't support HTML5 video tag.
Upskillme
All Projects
Web
Your browser doesn't support HTML5 video tag.
Amber Peak
All Projects
Branding
Web
Lifestyle
Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at hello@shoreditchdesignstudio.com