A fresh look for Where Parents Go

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Overview

Tinybeans are a central resource for all things parenting, including an app to privately share your family photos and a comprehensive website featuring guides, advice and articles. They came to us looking for a subtle rebrand to breathe new life into their visual identity and add subtle differences to implement across different content on the platform.

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“People are LOVING this.”
Sarah Argus
|
Brand Designer at Tinybeans
5-Stars

Our design thinking

To better represent the fun, exciting element of the Tinybeans brand, we experimented with adding more colour, typography and illustration. We wanted the platform to seem like a child-friendly space while remaining slick and sophisticated to appeal to their adult user base.

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Finished product

We completely blew apart the Tinybeans brand but added expressive typography and illustrations to their visual identity while keeping their existing logo front and centre. The result was a whole new lease of life being given to the company, as shown across its app, website and social channels.

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