Website refresh for the leading global youth insights and intelligence platform
Overview
Ypulse came to Shoreditch design to re-design the key pages of their website. Being a content-heavy site, YPulse were looking for us to improve the functionality and structure of each section to enhance customer engagement and interest.
Our design thinking
We delivered a fresh look for the YPulse site with an improved UX approach, global navigation, and insights feed, allowing customers to filter and search for any topic easily. The new site is encouraging in its structure and feel, allowing customers to get the best out of the high-quality content that YPulse provides.
Finished product
There were a lot of factors to consider in this re-design, plus a large number of pages. We thought strategically about how to approach the website's different sections to ensure a consistent theme and UX approach throughout. We aimed to deliver a site which would help customers to digest, search for and filter through different articles, reports and video content, all whilst applying a fresh look and feel to the site.
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